ALL ABOUT THE Co

OUR SO FAR JOURNEY IN TIME

PR FASHION INDUSTRY Co with 37 years of expertise and experience in the production of high quality clothing for branded women’s fashion collections, since 2008 expanded its
activities and proceeded to the creation and development of total look prestigious collections targeted at the demanding elegant woman, and gradually presented to the market premium RTW commercial Brands of everyday luxury namely:

BELLA P — ETCETERA

The company is considered as a successful and renowned Greek company, operating with professional ethical behavior away from any commercial deception or impressions and is active in:

1. A well tailored controlled Wholesale business.
2. Selective Retailing through an Advanced Independent Division, currently operating 8 profitable exquisite Corners in the most renown Dept Stores in Greece, and separately
   in three prominent Retail Park/Outlets applying upgraded Management, Merchandizing and Retail Marketing to ensure Brand and Company awareness and performance and strong Wholesale Division parallel benefits.
3. Exploitation of export opportunities for synergy and franchise projects with prestigious Companies as well as Key Retailers in the markets of Europe.
4. specialized productions for third parties/esteemed high end Brands such as Zeus & Dione.

CURRENT / FUTURE KEY POINTS

• Brand Management Team under Chief Designer’s supervision
• Executive level Wholesale Management
• Retail Advisors & Professional Sales Team
• Inhouse Fashion Merchandizing
• Inhouse International Marketing
• Advanced After Sales Service System
• Inhouse PR Communication – Social Media
• Shop Window and in Store display Advisors
• In house Supply Chain System & Logistics

BRANDS EXHIBITION HALL

TRENDING QUALITY LIFE STYLE FASHION CONCEPTS

EXHIBITION HALL

CORRECT COLECTION PRESENTATION MEANS TRENDING SUPERIOR QUALITY BRANDS
IN APPROPRIATE VISUAL VALUE ENVIRONMENT

Exceptional 500 m2 permanent “Exhibition Hall of Brands”

Easy access Location

Industrial design, spacious and ergonomic

Brand Image in Comfort feeling

Stimulating senses and emotions in Visual Value Collection display

FIGURES OF INTEREST

• 37 years in the production of fashion RTW Clothing Collections
• Owned and fully controlled and run Production Units
• 14 profitable years in Commercial activities
• 50+ professional people fully employed or indirectly related to the company
• 8 key executives in the company between 6 to 25 years
• Net profit levels 9-12%
• Zero borrowed capital
• 8 own operated high end active retail corners
• Two prime ready to wear collections of well preselected category items
• Target to gradually increase our turnover by 20% per year and
• reach and standardize a 15% net profit

STRATEGIC OBJECTIVES

1. Increase and strengthen marketing-wise our current brands as daily luxury collections by:
   a. Getting better where we are already good at,  such as in collection design.
   b. Developing of additional key product categories.
   c. Introducing two European brands of supplementary nature to our portfolio.
2. Using strong Retail Marketing to upgrade further our current cooperation with key retailers.
3. Developing and introducing a new limited multipurpose luxury collection of tops to serve the expressed demand of our current clientele as well as of new retail channels of prestigious caliber.
4. Developing as of 2024 a specialized limited and controlled loose franchise system and/or special collaboration with investors within Greece and the Balkans promoting Bella P. company wall units, in corners or stores preferably in Department Stores and Malls.
5. Investing, in close cooperation with our key market Distributors/Importers, in starting an e-daily luxury commerce platform per area.
6. Developing gradually synergies with companies of complementary products i.e. cosmetics, eyewear and other little daily luxury products
7. And , turn gradually into a fully marketing orientated and Brand Marketing-Empathy Company.